The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate a meaningful portion of their revenue from events? Let's explore how publishers are adapting to protect their business model from future disruptions.
The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, a seasoned sales and marketing executive to gather his views on what’s going on with B2B marketing and offer insights.
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its recessionary impacts may be hanging around awhile. How may this have changed marketing mid-year, and possibly changed it permanently?
Timing is everything, perhaps now more than ever during this pandemic. As we watch the world around us change drastically, it's hard to know what to do. Do we ramp up advertising and customer messaging? If there was a crystal ball we trusted at times like these, what would it tell us to do?
Join Target Marketing and Turtl for a fascinating discussion of six real life examples of Robert Cialdini’s 6 principles of persuasion, and how to use these principles to maximize your marketing impact, whether your focus is B2C or B2B.