Marketing Technology

Collection by The Web Chef

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Martech, marketing automation, crm, digital marketing, marketing technology, email, social media marketing, analytics

the Web Chef
How Much of Their Marketing Budget Are Companies in North America and UK Allocating to or Spending on Select People/Programs? (% of total, by category, 2017 & 2018)

Marketing Tech Investments Are Increasing

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.

Real Story Group Vendor Subway Map, 2018

What the New 2018 Subway Map Says About Digital Marketplace Trends

What lessons can you draw from RSG's latest subway map?

What Do Ad Agencies in the UK and North America See as the Main Barriers to Marketing Technology Investment and Use? (% of respondents, 2017 & 2018)

Martech Is Growing, but It’s Inhibited by Confusion

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.

AlienVault on Twitter

“How exactly do Bitcoins work? This helpful blog covers the basics of its purpose, security, protocol & more - check it out: https://t.co/hO4EnpN2yD”

As Ad Sector Focuses on Data, Lots of Deals Get Done - eMarketer

As Ad Sector Focuses on Data, Lots of Deals Get Done

Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.

6 ways to transform your marketing with integrated data | Brandwatch

6 ways to transform your marketing with integrated data

In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing.

Marketing technologies that Advertising and Marketing Executives will use.

Most Marketers Say They Understand AI, but the Details Are Hazy - eMarketer

Very few consider themselves experts

MarTech Chart: The most (and least) valuable steps for vetting marketing technology | MarketingSherpa

MarTech Chart: The most (and least) valuable steps for vetting marketing technology

Marketing technology has exploded over the past decade, and that has fundamentally changed the role of marketing executives. Choosing tools and building a tech stack are now core responsibilities of the marketing department, not IT. How are marketers approaching that relatively new responsibility? Read on to see research from Target Marketing magazine that provides a look at how companies purchase technology today. (As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a…

CMO's guide to Artificial Intelligence

CMO's guide to Artificial Intelligence [2019 update]

As a marketing professional, it is difficult to escape the words Artificial Intelligence these days. In my rec

Importance of Select Technology and Tools Used to Measure Marketing Performance According to US Marketers, Feb 2017 (% of respondents)

Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers - eMarketer

Social media analytics and channel performance rank highly as well

The 2016 Stackies Awards: 41 Marketing Technology Stacks Visualized

41 marketing technology stacks from the 2016 Stackies Awards

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single 16:9 slide that visually represented their marketing…

Ad Tech vs. Marketing Tech Company Mergers and Acquisitions Activity Worldwide, Q2 2014-Q3 2016 (number of transactions)

It's Getting Harder to Make Marketing Tech Decisions - eMarketer

And it’ll likely stay that way for the foreseeable future

Extent of Marketing data usage

Extent to Which Their Company Practices Select Areas of Data-Driven Advertising/Marketing According to Ad/Marketing Professionals Worldwide, Oct 2016 (% of respondents)

Number of Marketing Technologies Used by Their Team According to US Marketing Executives, Nov 2016 (% of respondents)

How Many Marketing Tech Solutions Do US Executives Use? - eMarketer

Seven percent use more than 20 marketing technologies