Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Nearly $150K Per Post? What You Need To Know About China's Key Opinion Leaders
Key Opinion Leaders (KOLs) are influential public figures, whom people perceive as experts in certain fields. If you want to break through the clutter and amplify your message, Chinese KOLs can help.
A SUCCESS STORY OF USING KEY OPINION LEADERS IN WECHAT MARKETING | NetFin Marketing Professional Digital Marketing China
Key opinion leaders have become extremely successful while making marketing campaigns in China. This has become a clean trend of more and more ecommerce on WeChat and many successful flash sales on WeChat have proven that WeChat has become one very powerful tool in China. Becky Li, who is better known by the nickname …
Day Seminar: Ready For China's New Normal! (Dutch!) — CHINA'S NEW NORMAL
Together with Wim Rombaut and Forcit I am organizing a full day seminar on “China’s New Normal”. In this seminar we dive deep into the content of my latest book and we help translate this into insights. Together we seek out the appropriate actions tailored to you and your organization. The new China, what does that mean for our industry, for your company, locally and internationally? Note: this seminar will be hosted in Dutch (Nederlands).