Toms Shoes >> sent 4/28/13 >> Introducing the TOMS Giving Update >> There are so many things to like about this email. It’s essentially a cause newsletter for a brand that reminds customers how their loyalty and purchases help others. Not only is the content extremely poignant and relevant, the email has visual impact and is mobile responsive, making it one powerful email. —Todd Wilson, Associate Principal, Marketing Consulting, ExactTarget