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Personal Branding Tips
Offering you proven foundational principles to help you build your personal brand. This covers the strategic foundations of brand building (it's not about the…
How to Best Support Your Clients
Once you have a very clear understanding of their wants, needs, desires or fears, pain points, and problems, you’ll know how to best support them with a relevant solution
Where are your prospect clients hanging out?
It is about asking the questions that are relevant to your ideal client, to your Premium Prospect, because they should be at the very center of any marketing you’re doing.
Tell Me More
"Tell me more about that" Positioning and understanding the competitive landscape, grasping the product value proposition, and truly knowing the end consumer was paramount to the success of that launch. Make your premium prospects say, tell me more about that.
How Podcasting Helps Expand Your Reach and Attract New Opportunities
Podcasting can help expand your audience. With every guest on your show, you also tap into their audience. Their listeners become curious about your podcast, and before you know it, you've got a whole new group of potential clients and customers tuning in.
How Podcasting Helped Me Grow My Business
Podcasting helped me grow my connection and business through: - Networking with Industry Leaders - Discovering Strategic Partners - Expanding my Audience - Establishing My Expertise - Nurturing Relationships
Market Research Tips
Market research is not sexy and it can be tedious to do. One of the components of foundational positioning is having market research done. And without it, you could be missing out on connecting at a greater level with your premium prospects. Here are some handful tips to help you with market research.
The Importance of Positioning Marketing
We want to know who the new product is for, how we can engage emotionally with that consumer, and what habits would provide an opportunity to engage with them in our new products. Positioning and understanding the competitive landscape, grasping the product value proposition, and truly knowing the end consumer was paramount to the success of that launch. Position yourself as the expert - take the positioning quiz today and get your free report!
Embracing Your Individuality: Why There's Room for Your Solopreneurial Dreams
As a solopreneur, you may sometimes feel like you're competing against a vast sea of others in your field. It's easy to get discouraged and think there's no more room for your business or ideas. However, the idea that "there is more than enough space in this world for all of us" reminds us that there is room for you too. Embrace your individuality and focus on your strengths, and you can carve out a niche for yourself in the market.
Differentiation is critical to success
Differentiation is critical to success. This applies to any business, whatever your business offers, whether it's a service, a product, or anything in between.
Make them say, "tell me more"
Don't duplicate. Differentiate. As entrepreneurs, leveraging contrast to stand out and position your business to profit is important. What's really, really cool is that when you have that contrast in place, people will look at it and be so intrigued and curious about the contrast that they'll say wow, tell me more.
What is working vs What is not working
Every day there are hundreds and thousands of trends that come and go. And most people try to keep up with these trends to stay updated and relevant. But in these circumstances, monitoring and measuring if what you put out there is working is essential. If not, take it as an opportunity to identify what can be improved to ensure that your desired results will be achieved.
Create trust and credibility through engagement
Are you targeting the right people? And are you engaging with them? Building relationships with potential customers is essential to the success of your business. This will help you to create trust and credibility with your target audience, which is vital for building brand recognition and loyalty.