Podcast Episodes - Leverage for Growth

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AL EP 61: Nick Deck - Empowering Agency Growth With High-Impact Teams
Nick Deck, the Founder & CEO of Agency Sidekicks / Heroes & Sidekicks, learned an important lesson when he grew his first agency: Your profitability will not increase when you scale your agency, if you are spending a bunch of money on hiring an expensive team. This realization led him to create Heroes & Sidekicks which helps agency owners build a team of highly-skilled people at a fraction of the cost. Leverage for Growth Podcast - Youtube: https://youtu.be/D0kWzJoGo2k
Are you going after whales in your market or smaller fish?
Are you going after whales in your market or smaller fish? If you are going after whales, but are still using a spray and pray model of marketing, you will probably need to rethink your approach. Check out Christopher Windisch's full episode on the Leverage for Growth Podcast: https://youtu.be/KpQNyaj5t_0
Focus on the needs of your market. Focus on being different from the rest.
Don't worry about a saturated market. Focus on the needs of your market. Focus on being different from the rest. Check out Nicolas Ullah's full Leverage for Growth Podcast episode here: https://youtu.be/58a1YEt59YY #advice #agencyowner #podcast #leverageforgrowth #nichemarketing #niche #marketing
You can always work for someone else, but you can't always work for yourself.
Tracy McCoy's mantra "You can always work for someone else, but you can't always work for yourself. " helped her persevere through the roughest business times in her career. What is your mantra as an entrepreneur? Let us know in the comments! #business #mantra #marketing #agency #agencyowner #advice #mindset #perserverance #tenacity #tough #podcast #leverageforgrowth
If you want a lot of success, you have to find your niche.
We often recommend agency owner's niche down their position in the market. Overall, specialists get paid more than generalists. Specializing in a niche allows agencies to position themselves as leading experts, which can justify their premium pricing. Here is what Nicolas Ullah, the Co-Founder of Numinal, had to say about niching down as an agency owner on the Leverage for Growth Podcast. #niche #nichemarketing #podcast #business #advice
If you haven't got a passion or a knowledge for a niche, it's not your niche.
Your clients are not seeking the cheapest marketer out there. They are seeking an agency that is passionate about their industry; an agency that knows their industry and truly wants to promote it to the public. Because an agency that deeply cares about an industry has a spirit and innate drive that produces results. #niche #nichemarketing #marketing #agency #agencyowner #podcast #leverageforgrowth #podcast #nicheincontrol
How long does it take for outbound sales and marketing to work?
Are you playing the long game of success or are you restlessly hitting the reset button over and over again? Youtube: https://youtu.be/jFjZ88O1bN4 Web: https://www.nicheincontrol.com/podcast/s2-al-ep-60-joey-gilkey-singularity-of-focus/ Spotify: https://open.spotify.com/episode/21EQ3FerzYLwGpYdnHwvpT?si=6393100de35749a0 Apple: https://podcasts.apple.com/us/podcast/s2-al-ep-60-joey-gilkey-your-secret-to-growth-is-the/id1670694709?i=1000649848497 #podcast #business #advice #agencyowner
Without a Good Process, Your Business is Dead
"Without a good process, your business is DEAD!" - Chris Langley Leverage for Growth Podcast - Youtube: https://youtu.be/lk-_JlExGI8 Web: https://www.nicheincontrol.com/podcast/s2-al-ep-59-chris-langley-without-a-good-process-your-business-is-dead/ Spotify: https://open.spotify.com/episode/1Lf1MmvtMl9QWODmSmX9Gr?si=b1536402ef5e4a37 Apple: https://podcasts.apple.com/us/podcast/s2-al-ep-59-chris-langley-without-a-good-process/id1670694709?i=1000649042367 #agency #systems #advice #quote #podcast
Have confidence and stick to your guns when pricing your service.
Have confidence and stick to your guns when pricing your service. That is the advice Ali Karsch, Founder & CEO of Little Voice PR, gives in the newest episode of The Leverage for Growth Podcast! Check it out here: Youtube: https://youtu.be/6a3n35u4G1I
Youtube: https://youtu.be/ADSByhBL0Mk Web: https://www.nicheincontrol.com/podcast/al-ep-56-morgan-gist-macdonald-7-figure-book-agency/ Spotify: https://open.spotify.com/episode/2avtc2dperx5NlEkRnna58?si=846e7b88474348f9 Apple: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709?i=1000637038253 Join us as we dive deep into Morgan Gist MacDonald's journey from #freelance #book #editor to building a thriving #publishing #agency, Paper Raven Books. Editor, Freelance, Episodes, Journey
AL EP 56: Morgan Gist MacDonald - The Ins & Outs of Running a 7-Figure Book Agency
Youtube: https://youtu.be/ADSByhBL0Mk Web: https://www.nicheincontrol.com/podcast/al-ep-56-morgan-gist-macdonald-7-figure-book-agency/ Spotify: https://open.spotify.com/episode/2avtc2dperx5NlEkRnna58?si=846e7b88474348f9 Apple: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709?i=1000637038253 Join us as we dive deep into Morgan Gist MacDonald's journey from #freelance #book #editor to building a thriving #publishing #agency, Paper Raven Books.
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-7-empower-your-people-where-do-we-go-from-here/ If you want to grow your team effectively, but you haven't worked in corporate America or don't have the experience leading a large or growing team, I wrote this chapter for you! Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/ Human Resources, Experience, Owners, Corporate America, Guide
The Agency Owner's Guide to Freedom Audiobook: Chapter 7 & Where Do We Go From Here
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-7-empower-your-people-where-do-we-go-from-here/ If you want to grow your team effectively, but you haven't worked in corporate America or don't have the experience leading a large or growing team, I wrote this chapter for you! Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-6-fill-your-pipeline/ If you deliver great results for your clients, but you get overwhelmed with how to market your own agency, I wrote this chapter for you! Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/ Writing, Fill, Overwhelmed, Freedom, Deliver, Referrals
The Agency Owner's Guide to Freedom Audiobook: Chapter 6
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-6-fill-your-pipeline/ If you deliver great results for your clients, but you get overwhelmed with how to market your own agency, I wrote this chapter for you! Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-5-create-your-minimum-viable-solution/ If you deliver great results for your clients, but you're constantly feeling as though you're undervaluing your services or not being paid what you're worth, I wrote this chapter for you. Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/ Worth, Book Show
The Agency Owner's Guide to Freedom Audiobook: Chapter 5
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-5-create-your-minimum-viable-solution/ If you deliver great results for your clients, but you're constantly feeling as though you're undervaluing your services or not being paid what you're worth, I wrote this chapter for you. Get your copy of The Agency Owner's Guide to Freedom: https://www.nicheincontrol.com/book/
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-4-create-your-delegation-system/ In this special edition of the Agency Owners Guide to Freedom Audiobook Podcast Edition, Jesse P. Gilmore covers the delegation system framework and the 11 step process to creating scalable systems and assets within your agency. Get your copy of The Agency Owner’s Guide to Freedom: https://www.nicheincontrol.com/book/ Audiobooks, System, Delegation, Audiobook, Audio Books
The Agency Owner's Guide To Freedom Audiobook: Chapter 4
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-4-create-your-delegation-system/ In this special edition of the Agency Owners Guide to Freedom Audiobook Podcast Edition, Jesse P. Gilmore covers the delegation system framework and the 11 step process to creating scalable systems and assets within your agency. Get your copy of The Agency Owner’s Guide to Freedom: https://www.nicheincontrol.com/book/
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-3-regain-control-of-your-time/ Jesse Gilmore brings the fire showing how your time reveals your current self and what must change! Tracking your time is a game changer – document how you spend each day to expose energy drains and time wasters! Get your copy of The Agency Owner’s Guide to Freedom: https://www.nicheincontrol.com/book/ Transform Your Life, Time Wasters, Control
The Agency Owner's Guide to Freedom Audiobook: Chapter 3
Web: https://www.nicheincontrol.com/podcast/the-agency-owners-guide-to-freedom-audiobook-chapter-3-regain-control-of-your-time/ Jesse Gilmore brings the fire showing how your time reveals your current self and what must change! Tracking your time is a game changer – document how you spend each day to expose energy drains and time wasters! Get your copy of The Agency Owner’s Guide to Freedom: https://www.nicheincontrol.com/book/