Entrepreneur Tips

Business and branding tips for entrepreneurs. Brand strategies for entrepreneurs, freelancers, and small business owners. Entrepreneur tips, small business…
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A significant part of our decision to buy or invest in a service-based business is based on emotion. Understanding your ideal client in a nuanced way is vital to grow your small business. Specifically, the emotional needs and desires of your ideal client.

Answer these 5 brand discovery questions to better align your brand identity design to the emotional needs of your audience.

Learn 2 other ways your brand identity can help grow your small business, on the blog.
5 Brand Discovery Questions to Answer for Improved Conversions
A significant part of our decision to buy or invest in a service-based business is based on emotion. Understanding your ideal client in a nuanced way is vital to grow your small business. Specifically, the emotional needs and desires of your ideal client. Answer these 5 brand discovery questions to better align your brand identity design to the emotional needs of your audience. Learn 2 other ways your brand identity can help grow your small business, on the blog.
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Simplicity in branding leads to online business success
The ONLY way to reach the eyes and hearts of your target audience is by offering them a simple brand experience they can easily connect with. Simplicity doesn't mean boring, it means ease, efficiency, communication, and memorability. Learn how to simplify your business and brand for more online business success.
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7 Small Business Problems Branding Will Solve!
Don't make these same small business mistakes. You may be surprised to know just how many small business problems can be solved with brand strategy and/or brand design. Learn for yourself and get ahead of the curve, on the blog!
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Scaling Your Business but struggling to do so? This blog is for YOU!
There are many small business problems that we face when scaling a business. It can be hard to diagnose these common small business problems we face. Well I'm dishing out 7 common small business problems and showing you how your brand can actually solve them so you can scale your online business. Whether you're struggling to increase your rates or increase your inquiries, this blog has the answers you need to scale your business.
how to market and brand products in your service - based business [ info sheet ]
Service Providers with Online Products to Sell—this is for you!
More and more service-based businesses are creating digital products to sell and expand their offerings. In this blog, you'll learn how to not just sell your digital products as a service provider, but HOW TO BRAND each product strategically. From branding and marketing your low-ticket items and freebies to mid-level products and signature offers—branding your offers in a way your target audience will notice is KEY for online businesses selling products.
how to market and brand products in your service - based business [ info sheet ]
Service Providers with Online Products to Sell—this is for you!
More and more service-based businesses are creating digital products to sell and expand their offerings. In this blog, you'll learn how to not just sell your digital products as a service provider, but HOW TO BRAND each product strategically. From branding and marketing your low-ticket items and freebies to mid-level products and signature offers—branding your offers in a way your target audience will notice is KEY for online businesses selling products.
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Build Brand Relatability with this Ideal Client Worksheet FREE
To increase conversions through your brand experience and marketing, your brand needs to promote relatability. Mapping the magical overlap between you and your ideal client is how you improve your offers, marketing, and everyday business operations to strategically appeal to your ideal client AUTHENTICALLY. Answer these questions and download my FREE Ideal Customer Profile template.
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Captivating brand experience design for Osteopathic Practice
Brand identity design and brand experience design for osteopath. This osteopath helps neurodivergent children and infants and so we designed their brand identity to be calm, gentle, and safe.
the secret to more conversations is in this ad for jenny davidson's brand identity
The Solution to Your Lead Generation Strategy isn't What You Think
Trying to attract your ideal client? Are you struggling to see conversions from your lead generation marketing efforts? Before you decide to rebrand your image for the tenth time this year, ask yourself why your last client hired you? It wasn't your logo, fonts, or colour choices. No. Your brand messaging is what really converts clients. To shape your reputation as a trusted service provider, your brand experience needs a strategy supporting its ability to convert clients with ease.
a poster with the words brands need 3 things to make their marketing count on it
Focus your Content Marketing Strategy around These 3 Things
Memorability, Relatability, and Possibility. This is the holy trinity of branding. For your content marketing plan to have success for your online business, you want your brand to be: - easy to remember to stay top of mind - feel familiar and relatable, to foster comfort and trust - show them what's possible to activate their emotions, encouraging them to take action. Learn more about optimizing your brand experience for increased conversions on the blog.
the four ways to grow your business
DIY Brand Advice for Small Businesses in Year 3+ of Business
If you're a seasoned entrepreneur with a DIY brand, you're likely struggling to grow your business. A DIY brand is great for starting a business and getting it off the ground, but eventually, that DIY brand will actually stall your growth. Here are four ways your DIY brand is preventing your from attracting aligned clients. Read the blog to find out how to course correct and start scaling your business today!
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Understanding the Elements of Brand Strategy
Unclear about the true benefits of strategic branding? Find out how to use the elements of a brand strategy to grow and market your business. We cover your brand purpose, brand positioning, value propositions, brand messaging architecture, audience personas and so much more. Learn how and why a brand strategy is a must-have to grow your small business.
a poster with the words do you own brand strategy?
Brand Strategy Tips: Focus on these key areas first
Are you a small business doing your own brand strategy? These are the 5 key areas to focus on if you're just starting your DIY brand strategy journey. Brand purpose, brand promise, customer problem and solution, customer priorities, and brand positioning. Brand strategy is a must-have to grow your business online.
a pink background with the words ten 10 ways your brand strategy will land you more clients
Do I need a Brand Strategy for my Small Business Marketing Plan?
Absolutely! Before you can market your small business, you want to have a strong brand foundation. This leads to more ease and success in your marketing efforts. Whether you're creating a small business marketing plan, are planning your content marketing for small business or just trying to do things differently in your business, this blog will show you point blank how your brand strategy will land you more clients than ever before.
the free conscious brand consistency guide
Free Brand Consistency Guide Shows you How to Improve your Lead Generation Strategy
The Secret to Lead Generation Marketing lies with Brand Consistency. In this FREE GUIDE you'll learn strategies to upgrade your brand experience while streamlining your business. Get ready to dive into the critical stages of your client’s conversion journey: awareness, familiarity, interest, trust, and loyalty ​​ You'll be given a series of tasks to activate each stage with ease and intention, leading to a more conscious converting brand.
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How to Create your Brand and Content Marketing Strategy Efficiently
If you're an online business looking to succeed in the long-haul, it's time to start thinking about your brand and content marketing. For solopreneurs growing their online business themselves, I'm showing you how to develop your brand and content marketing strategy together. When you can double down on both, you'll find your content marketing plan is much more intuitive and your brand far more authentic. This is a small business must-have for online businesses.
a brochure for a personal brand
Rebranding Yourself and Scaling your business as a Personal Brand? This masterclass is for you!
Every small scale business plan needs a professional brand. I'm showing you how you can take rebranding yourself as a personal brand and do it professionally, even without a creative bone in your body. This masterclass and workbook takes you through the steps to branding yourself like a pro! Created by a brand designer, this masterclass has everything you need to design a logo collection for your business, curate a brand color palette and develop a brand identity so you can scale your business
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Want to turn your brand into a lead magnet for your business?
What if your brand was magnetic enough to consistently attract your ideal clients into your brand universe? It's entirely possible for your brand to be the best lead magnet idea you have for your business. In this blog, I explore strategies that you can adopt to make your brand a high-converting lead magnet of its very own.
The Six Step Lead Magnet Funnel: from lead magnet ideas and lead magnet landing page to promotion Simple, Create, Create A Banner, Keep It Simple
The Six Step Lead Magnet Funnel: from lead magnet ideas and lead magnet landing page to promotion
Wondering how to build a lead magnet funnel? I've turned this seemingly complex process and made it as simple as can be. Follow these 6 steps for creating a lead magnet and you'll learn lead magnet ideas for your business, how to create and design a lead magnet, what to include on a lead magnet landing page, and how to set up your lead magnet funnel. Includes a free lead magnet template for Canva!
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Brand Messaging Framework and Notion Template
Infomercials have their marketing down to a science—which is exactly what inspired this blog. The brand messaging framework is broken down into 5 simple steps. If you are looking for a brand messaging guide, this messaging framework will be fun to do and leave you with a well-equipped brand messaging toolkit for all of your small business's future content marketing. Be sure to grab my FREE Notion brand messaging template that makes developing your messaging that much easier.
10 Ways Your Brand Strategy Will Land You More Clients Start Up Business
10 Ways Your Brand Strategy Will Land You More Clients
10 ways your brand strategy will land you more clients
Need help with lead generation? Struggling to grow your small business on social media? To reach that next milestone in your business its time to invest in brand strategy. Get the full deep dive on the 10 ways your brand strategy will land you more clients!
10 Ways Your Brand Strategy Will Land You More Clients
10 Ways Your Brand Strategy Will Land You More Clients
If you're looking for a lead generation strategy that actually works, you need a brand strategy to support you. If you're wondering how to attract more ideal clients to your service-based business consistently and with more ease than ever before, you're going to want to read this blog. I do a deep dive and show you the 10 ways a brand strategy will attract more clients to your business so you can grow your business. You're going to LOVE #9.
What if your best lead magnet was your brand? Studio, Tips, Self, How To Become, Branding Design Studio
What if your best lead magnet was your brand?
Your brand can be a lead magnet for your business. A brand designed with strategy is the tipping point for increased trust and more sales. When you finally decide to ditch the DIY brand for a brand experience that will ACTUALLY bring in more sales, you’re taking the first step of what will become a self-sustaining lead generation machine.
what brand strategy is Branding Your Business, Brand Strategy Design, Social Media Business, Social Media Graphics, Social Media Design, Graphic Design Services, Brand Awareness
What is brand strategy? How does brand strategy help grow your small business
What brand strategy is is a loaded question. The truth for growing your small business is brand strategy will allow you to lead from a place of purpose, stay true to who you are and outlast trends, tech, and anything else the entrepreneurial journey will throw your way.
Rebranding your business — success mindset
What if business as usual meant you made more money doing what you love?
brand strategy guide for audience Worksheets, Foundation, Business Professional, Service Design
Brand Strategy Guide for Strategizing your audience
Improve lead generation and conversions when you strategize your brand's audience. Your ideal audience worksheets aren't enough to change your business. Professional brand strategy is the foundation your business needs to pivot your entire marketing plan
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The Undeniable Benefits of Content Repurposing
Brand Strategy Guide vs Brand Style Guide Social Marketing, Play, Social Media Marketing, Launch Plan, Brand Style Guide, Product Launch
Brand Strategy Guide vs Brand Style Guide
When to use your brand strategy versus your brand style guide. Whether developing an offer, creating content, designing a lead magnet or preparing for a launch, both guides play different roles for keeping your small business on-brand and on message.