How to Get Rid of Dead Leads on your Database?
Why the need for a database cleanup? A business should keep its database in best health by getting rid of dead leads or zombie leads (as ThinkAdvisor calls them) in order to optimize time and effort on highly converting leads.
The Official Glossary of Marketing and Sales Terms
Since knowing is half the battle (a phrase lifted of course from the GI Joe animated series, again for the uninitiated), we have below a list of common marketing and sales terms you cannot afford to neglect lest you suffer from bad revenue numbers.