Philippines tourism

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The Philippines’ Department of Tourism (DOT) recently fired the advertising firm that used videos of other countries for its controversial “Love the Philippines” campaign. Background info: The DOT reportedly agreed to pay 49 million Philippine pesos to advertising firm DDB Philippines to rebrand its tourism marketing campaign. DDB Philippines came up with the slogan “Love the Philippines” to replace the DOT’s popular, award-winning campaign “It’s More Fun in the Philippines!”, which was conce... Cebu, Iloilo City, American Music Awards, Country, Ilocos, More Fun, Other Countries, Johnson And Johnson, Taal Volcano

The Philippines’ Department of Tourism (DOT) recently fired the advertising firm that used videos of other countries for its controversial “Love the Philippines” campaign. Background info: The DOT reportedly agreed to pay 49 million Philippine pesos to advertising firm DDB Philippines to rebrand its tourism marketing campaign. DDB Philippines came up with the slogan “Love the Philippines” to replace the DOT’s popular, award-winning campaign “It’s More Fun in the Philippines!”, which was…

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