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Celebrity advertising

Learn how celebrity advertising can boost your brand's visibility and credibility. Explore successful campaigns and discover how to leverage celebrity endorsements for your business.
Taylor Swift for DIET COKE Taylor Swift Diet Coke, Taylor Swift Web, Taylor Alison Swift, Live Taylor, Testimonial Ads, Coke Ad, Coca Cola Ad, Coke Cola

1. Association. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory…

Mark Brown
Vintage Advertising Posters, Old Advertisements, Vintage Posters, Adverts, Food Advertising, Art Posters, Film Posters, Travel Posters, Poster Art

It’s not uncommon to see a celebrity endorse a brand today. Very often, the choice of which celebrity is roped in to represent the brand depends on the client’s budget and the celebrity’s star power. However, [...]