How to Implement the Sales Maximization Theory to Grow your Business: - Determine your competition - Identify your most profitable customers - Identify your best performing salesperson - Analyze your marketing mix - Develop a strategy for selling What is Sales Maximization Theory? - Helps in profit maximization - Decreasing business’ cost of goods (COGS) - Increasing market share - Increasing customer loyalty - Improving brand image - Decreasing the costs of going-bad sales - ...