Digital Marketing

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Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi. The Marketing, Digital Marketing, Us Data, Companies Hiring, Conversion Rate, Digital Transformation, Hives, Aldi, Recruitment
How investing in digital helped one brand grow 600%
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi.
From AI to X, here’s a look back at 2023 in tech College Lectures, Bank Teller, Interactive Lessons, Social Media Company, Tidal Wave, Court Of Appeals, Career Change, Buy American, Screenwriting
From AI to X, here’s a look back at the year in tech - The Boston Globe
From AI to X, here’s a look back at 2023 in tech
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize. B2b Marketing, Marketing Strategy, Friends Actors, Financial Information, School Programs, How To Be Likeable, Brand Awareness, Guinness
TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained. Game Based Learning, Ways Of Learning, Student Learning, Formative Assessment Examples, Summative Assessment, Royalty Free Clipart, Free Clipart Images, Prodigy Math Game, Negative Integers
What marketers need to stop, start, and continue doing in 2024
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
HubSpot struggles to build online community Community Business, Community Manager, Online Community, Marketing Software, Web Domain, Entrepreneurship Programs, Initial Public Offering, Business Customer
Breathing life into an online community isn’t easy. Here’s what HubSpot and others have learned. - The Boston Globe
HubSpot struggles to build online community
America’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did. Other Countries, Rest Of The World, Ignore, Comebacks, Effective, Lead, Concept, How To Apply
Effectiveness ignorance has left American marketing lagging behind the rest of the world
America’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did.
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey. Coca Cola Marketing, Ceo, Growth, James
Coca-Cola CEO: Marketing acts as a ‘motor’ to drive financial results
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey.
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation. Feeling Positive, Feeling Happy, How Are You Feeling, Humor In Advertising, Troubles Bipolaires, Living With Bipolar Disorder, Unhappy People, Feelings
Don’t just target an audience, target their mood
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation.
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. Video Websites, Video Site, Video Ads, Google Platform, Fintech Startups, Social Campaign, Paid Social, Sites Like Youtube, Internet Marketing
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today. Search Engine Marketing, Seo Marketing, Online Marketing, Social Media Marketing, Content Marketing, Marketing Branding, Marketing Quotes, Business Strategy
Google Rolls Out 'Demand Gen' Campaign Type
Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today.
Don’t delude yourself about returning to a ‘golden age’ of offline advertising. There’s plenty of evidence you can build successful brands with today’s media. Digital Advertising, Importance Of Branding, Recipe For Success, Drinking Set, Brand Building, Offline, Tvs
Ignore the sceptics, brands can be built on digital platforms
Don’t delude yourself about returning to a ‘golden age’ of offline advertising. There’s plenty of evidence you can build successful brands with today’s media.
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics Influencer Marketing, Marketing Trends, Video Marketing, Ad Platform, Social Platform, Interactive Projection, Social Media Article
3 areas where digital ad spending doesn’t match up with consumer habits
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Brand Advertising, Brand Campaign, Best Stocks, Earn More Money, Investing, Evidence, Term
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
What Are Good Google Ads Benchmarks In 2023? [STUDY] Search Advertising, Search Ads, Good Google, Google Ads, Different Search Engines, Ad Copy
What Are Good Google Ads Benchmarks In 2023? [STUDY]
What Are Good Google Ads Benchmarks In 2023? [STUDY]
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics Consumer Behaviour, Free Content, Press Kit
DOJ and Google will face off in landmark antitrust case next week
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics
(98) Do flamingos dream of electric sheep? | LinkedIn Electric Sheep, Linkedin, Dream
(98) Do flamingos dream of electric sheep? | LinkedIn
Amazon's online advertising business has become lucrative for the online retailer. Amazon Inc, Amazon Online, Business Tax, Grow Business, Amazon Business, Best Travel Credit Cards, Credit Cards Debt, Online Advertising, Business Advertising
Amazon's online advertising unit just brought in over $10 billion in the second quarter
Amazon's online advertising business has become lucrative for the online retailer.
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
Are advertisers overindexing on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight. Online Ads, Calgary Police, Paid Search, Retro Pink, Time To Celebrate, Life Facts, New Toys
Believe the hype: Online ads are finally living up to their effectiveness promise
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances. Branding Agency, Logo Branding, Brand Identity, Online Branding, Brand Marketing, Marketing Design, Debt Relief Programs
A brand is more than a commodity, the question is how much more
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order. Smart Objective, Dollar Note, Brand Management, Build Something, Summarize, Modern Branding, Branding
Three axioms and three questions that summarise all of brand strategy
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets. Marketing Leader, Marketing Budget, Business Focus, Business Sales, Economic Environment, Tough Decisions, Best Positions
Increased pressure is driving marketers to focus more on performance
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard. Attention Issues, Youtube Ads, Paying Ads, Tv Ads, Story Arc, Tv Commercials
Attention’s the problem, creativity’s the answer - as ever
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge. Importance Of Creativity, Measuring Success, Customer Behaviour, Positive News, Challenges And Opportunities, Do You Believe
80% of marketers deem creative quality key to marketing effectiveness
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning. Business Building, Setting Objectives, Stormy Waters, The Brave One, Shadow Silhouette, Great Ads, Manama, Underpinning
Diagnose first, strategise second: Why you need to start at the beginning when planning
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning.
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims The New York Times, Ny Times, Missing And Exploited Children, Protect Family, Breitbart News, Money Machine, Youtube Comments, People Leave
WSJ News Exclusive | Google Violated Its Standards in Ad Deals, Research Finds
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims
More marketers say digital media – over offline channels – is effective at building brands. But how much of it is being driven by shrinking budgets and easier to track metrics? Metric, Digital Media, Surveys, Budgeting, Data
Digital beats offline as marketers’ most effective tool for brand building, survey finds
More marketers say digital media – over offline channels – is effective at building brands. But how much of it is being driven by shrinking budgets and easier to track metrics?
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off. Chief Marketing Officer, Chief Financial Officer, Hotel Card, Facing Challenges, Newborn Child, Reward Card, Loyalty Card
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.