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Digital Marketing

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3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics Marketing Trends, Video Marketing, Digital Marketing, Interactive Projection, Mobile Messaging, Social Ads, Search Ads, Revenue Growth, Consumer Behaviour
Marketing Trends
Video Marketing
Digital Marketing
Interactive Projection
Mobile Messaging
Social Ads
Search Ads
Revenue Growth
Consumer Behaviour
3 areas where digital ad spending doesn’t match up with consumer habits
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Brand Advertising, Brand Campaign, Brand Building, Best Stocks, Earn More Money, Investing, Covington, Make It Yourself
Brand Advertising
Brand Campaign
Brand Building
Best Stocks
Earn More Money
Investing
Covington
Make It Yourself
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
What Are Good Google Ads Benchmarks In 2023? [STUDY] Search Advertising, Internet Marketing, Social Media Marketing, Ten, Whats Good, Google Ads, Benchmark
Search Advertising
Internet Marketing
Social Media Marketing
Ten
Whats Good
Google Ads
Benchmark
What Are Good Google Ads Benchmarks In 2023? [STUDY]
What Are Good Google Ads Benchmarks In 2023? [STUDY]
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics Digital Advertising, Social Media Company, Free Content, Press Kit, Digital Trends, Newsroom
Digital Advertising
Social Media Company
Free Content
Press Kit
Digital Trends
Newsroom
DOJ and Google will face off in landmark antitrust case next week
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics
(98) Do flamingos dream of electric sheep? | LinkedIn Electric Sheep, Dream
Electric Sheep
Dream
(98) Do flamingos dream of electric sheep? | LinkedIn
Amazon's online advertising business has become lucrative for the online retailer. Best Renters Insurance, Best Homeowners Insurance, Money Market Account, High Yield Savings Account, Best Student Loans, Best Loans, Best Travel Credit Cards, Rewards Credit Cards, Online Advertising
Best Renters Insurance
Best Homeowners Insurance
Money Market Account
High Yield Savings Account
Best Student Loans
Best Loans
Best Travel Credit Cards
Rewards Credit Cards
Online Advertising
Amazon's online advertising unit just brought in over $10 billion in the second quarter
Amazon's online advertising business has become lucrative for the online retailer.
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
Are advertisers overindexing on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight. Online Ads, Calgary Police, Uber App, Tyee, Paid Search, All We Know, Year Of The Rabbit
Online Ads
Calgary Police
Uber App
Tyee
Paid Search
All We Know
Year Of The Rabbit
Believe the hype: Online ads are finally living up to their effectiveness promise
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances. Brand Marketing, Debt Relief Programs, Loan Consolidation, Freckle Face, Building Concept, Chocolate Brands, Merger
Brand Marketing
Debt Relief Programs
Loan Consolidation
Freckle Face
Building Concept
Chocolate Brands
Merger
A brand is more than a commodity, the question is how much more
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order. The Marketing, Dollar Note, Brand Management, Build Something, Summarize, Modern Branding, Branding
The Marketing
Dollar Note
Brand Management
Build Something
Summarize
Modern Branding
Branding
Three axioms and three questions that summarise all of brand strategy
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets. Marketing Leader, Marketing Budget, Business Focus, Business Sales, Economic Environment, Prioritize
Marketing Leader
Marketing Budget
Business Focus
Business Sales
Economic Environment
Prioritize
Increased pressure is driving marketers to focus more on performance
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard. Attention Issues, Youtube Ads, Paying Ads, Tv Commercials, Influencer Marketing, Good Old
Attention Issues
Youtube Ads
Paying Ads
Tv Commercials
Influencer Marketing
Good Old
Attention’s the problem, creativity’s the answer - as ever
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge. Importance Of Creativity, Importance Of Branding, Customer Behaviour, Measuring Success, Positive News, Challenges And Opportunities, Do You Believe
Importance Of Creativity
Importance Of Branding
Customer Behaviour
Measuring Success
Positive News
Challenges And Opportunities
Do You Believe
80% of marketers deem creative quality key to marketing effectiveness
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning. Business Building, Setting Objectives, Stormy Waters, The Brave One, Shadow Silhouette, Great Ads, Underpinning, Refocus
Business Building
Setting Objectives
Stormy Waters
The Brave One
Shadow Silhouette
Great Ads
Underpinning
Refocus
Diagnose first, strategise second: Why you need to start at the beginning when planning
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning.
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims Ny Times, The New York Times, Missing And Exploited Children, Protect Family, Money Machine, Youtube Comments, Video Ads, Usa News, What To Read
Ny Times
The New York Times
Missing And Exploited Children
Protect Family
Money Machine
Youtube Comments
Video Ads
Usa News
What To Read
WSJ News Exclusive | Google Violated Its Standards in Ad Deals, Research Finds
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims