10 of the Best Tools to Find Influencers on Social Media
Social media influencers are digital marketers’ second-best allies, coming right after reliable and versatile social media tools. SMM tools are…
Behind TikTok's sweeping new controls on influencer marketing
The app quietly rolled out branded content rules around the time a critical Mozilla Foundation study was published—and its policies are stricter than social media competitors.
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created equal in the eyes of consumers. A recent survey from SlickText… Read More »
12 Common Influencer Marketing Mistakes
Many brand owners, marketers, and influencers are making campaign mistakes that cost them millions of dollars. But You can learn to avoid making these mistakes and increase their chances of creating a memorable and successful campaign.
Is influencer marketing really going to die in the next few years?
Brands are looking for people who show more than the gifts they receive and that cult for their own image.
6 Tips for Starting an Influencer Marketing Program - Marketing Insider Group
Influencer marketing is not the flavor of the week. It’s here to stay. And it’s getting bigger every year.
7 Influencer Marketing Trends Expected in 2021 | Martech Zone
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself
Influencers deliver ROI as marketers embrace them as business partners
Pandemic created an environment to ‘superpower’ the use of creators
The Rise and Fall of the Social Media Influencer
Social media influencers were once a great way for brands to build presence on new platforms. Now they've turned into sales pitches that customers ignore.
How To Work With Influencers Through Email Marketing
We will also a brief explanation of influencer marketing, the types of influencers, the benefits of running influencer marketing campaigns, and how to find the right influencers for your brand.
The Influencer Marketing Funnel [Infographic]
Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix –…
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a step further and enabling shoppability as part of the content, per a report [download… Read More »
Litmus - ClickZ
Litmus provides the leading email workflow and collaboration solution for marketers to work more efficiently, catch costly errors & boost ROI.
Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same last year. The proportion… Read More »
Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23% of) adults ages 24-37 following influencers. Most influencer followers are… Read More »