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Magnolia Choco-Vim

Collection by Chin Resari

17 
Pins
Adaptability. Magnolia Choco-Vim was later rebranded as Magnolia Chocolait. Magnolia Chocolait, was made to appeal to the young go-go crowd. Chocolait then was sold in the market with its glass packaging, but since it’s safer to use plastics and tetra packs because the process is one-way (meaning the packaging doesn’t return to the plant for washing and you always use fresh or new material), they stick with using tetra packs. And it's packaging is also appealing to kids. Glass Packaging, Commercial Ads, Magnolia, Philippines, Growing Up, Crowd, Vitamins, Nostalgia, Childhood

Adaptability. Magnolia Choco-Vim was later rebranded as Magnolia Chocolait. Magnolia Chocolait, was made to appeal to the young go-go crowd. Chocolait then was sold in the market with its glass packaging, but since it’s safer to use plastics and tetra packs because the process is one-way (meaning the packaging doesn’t return to the plant for washing and you always use fresh or new material), they stick with using tetra packs. And it's packaging is also appealing to kids.

Logo and Symbol. Magnolia Choco-Vim was remembered with its logo as the same with its name in dark blue colored typeface. The brand "Choco-Vim" is bigger and much bolder than 'Magnolia,' and perhaps is the reason why people remembered Choco-Vim more than the word Magnolia. Manila, Vintage Ads, Dark Blue, Names, Symbols, Chocolate, Logo, Words, People

Logo and Symbol. Magnolia Choco-Vim was remembered with its logo as the same with its name in dark blue colored typeface. The brand "Choco-Vim" is bigger and much bolder than 'Magnolia,' and perhaps is the reason why people remembered Choco-Vim more than the word Magnolia.

Slogan: enjoy choco-vim everyday, it's helpful. Nutritious and oh, so delicious! Brand Advertising, Old Advertisements, Popular People, My Vibe, World History, I Smile, Manila, Vintage Ads, Slogan

Slogan: enjoy choco-vim everyday, it's helpful. Nutritious and oh, so delicious!

Protectability. Magnolia is a business unit of San Miguel Corporation's Magnolia Ice Cream Division. It entered into a joint venture with New Zealand Dairy Board in 1987; named as Philippine Dairy Products Corporation (PDPC); SMC owning 70% until in July 2002 buying out NZDB share and became "Magnolia Incorporated", a subsidiary of San Miguel Pure Foods Company. Magnolia Ice Cream, Joint Venture, Pureed Food Recipes, Division, Dairy, The Unit, Memories, Foods, Pure Products

Protectability. Magnolia is a business unit of San Miguel Corporation's Magnolia Ice Cream Division. It entered into a joint venture with New Zealand Dairy Board in 1987; named as Philippine Dairy Products Corporation (PDPC); SMC owning 70% until in July 2002 buying out NZDB share and became "Magnolia Incorporated", a subsidiary of San Miguel Pure Foods Company.

Likability: It is like a typical cola Magnolia, Evolution, Nostalgia, Magnolias

Likability: It is like a typical cola

A light fixture made Magnolia Choco Vim bottles - a drink which I used to love when I was a kid Champagne Flutes, Magnolia, Light Fixtures, Bottles, Chandelier, Kid, Ceiling Lights, Lighting, Drinks

Choco-Vim Chandelier

Noel wanted an apartment with a chandelier, not a chandelier with an apartment. So he made his own, based on a design he’d seen in a book. That design used champagne flutes. Instead of glasse…

Missing the original glass bottles of Magnolia Chocolait. Old Advertisements, Popular People, Raw Materials, Mixed Drinks, Glass Bottles, Magnolia, Milk, Chocolate, 80s Stuff

Transferability. Magnolia Choco-Vim (Magnolia Chocolait), being a chocolate milk drink, can be paired with any other appealing flavors like fruits (strawberry, grapes, oranges, etc.); extending the product's category. Since milk is also sourced from cows, the product crosses geographic boundaries like New Zealand and Australia for the raw materials.

Brand name. Magnolia Choco-Vim, a popular comfort drink in the was the precursor of today's Chocolait. Faced by intense competition with other chocolate milk brands in the and Choco-Vim was eventually re-branded as Chocolait. Milk Brands, Magnolia, Brand Names, Competition, Popular, Chocolate, Drinks, Face, Drinking

Brand name. Magnolia Choco-Vim, a popular comfort drink in the 70's, was the precursor of today's Chocolait. Faced by intense competition with other chocolate milk brands in the 70's and 80's, Choco-Vim was eventually re-branded as Chocolait.