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Marketing Technology

Collection by Scott Brinker

114 
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Images, Sketches, and Infographics about marketing technology and marketing technologists.

Scott Brinker
Marketing Technology Landscape Supergraphic nearly double from companies and open sources projects Technology Management, Marketing Technology, Open Source Projects, Web Analytics, Digital Technology, Digital Marketing, Social Media, Messages, How To Plan

Marketing Technology Landscape Supergraphic (2015)

UPDATE: The 2020 Marketing Technology Landscape is now available. There's a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB) Marketing Technology Landscape — Hi-Res…

Goodbye, white papers: ‘Marketing apps’ engage prospects instead of throwing content at them Marketing Technology, Marketing Tools, Streaming Vf, White Paper, News Today, Get Started, Infographic, Films, Apps

Goodbye, white papers: ‘Marketing apps’ engage prospects instead of throwing content at them

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Marketing technology vendor Ion Interactive announced this morning that it is pivoting from providing general marketing tools to helping marketers create interactive experiences the company calls “marketing apps.” These marketing apps could be calculators or quizzes, contests or configurators, […]

Software is the new channel middleman in marketing - Chief Marketing Technologist Technology Management, Marketing Technology, Facebook Likes, News Channels, Email Marketing, Infographic, Software, Infographics, Visual Schedules

Software is the new channel middleman in marketing

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through Internet retailers like Amazon, much of it is direct with brands themselves. For pure digital businesses, such as software-as-a-service (SaaS) subscriptions — where the marketer and the customer…

What if marketing technology vendors were the new normal? Technology Management, Marketing Technology, Marketing Automation, The Marketing, Business Marketing, The New Normal, Cloud Computing, Software, Motivation

What if 1,000+ marketing technology vendors were the new normal?

Overcrowded. That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating. And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete. There are hundreds of great companies that weren't included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter 'A'…

5 Revolutionary Forces of the Cloud Technology Management, Marketing Technology, The New Normal, Global Business, Commerce, Cloud Computing, Big Data, Revolutionaries, Computers

What if 1,000+ marketing technology vendors were the new normal?

Overcrowded. That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating. And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete. There are hundreds of great companies that weren't included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter 'A'…

Strategy, marketing, and technology are all intertwined - Chief Marketing Technologist Event Software, Marketing Software, The Marketing, Mobile Marketing, Digital Marketing, Technology Management, Marketing Technology, Lead Nurturing, Robert Rose

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…

A visual to help select the best Martech stack plus 6 implications for selecting and managing today's and tomorrow's marketing technology landscape Marketing Innovation, Marketing Technology, The Marketing, Digital Marketing, Technology Management, Infographic, Relationship, Landscape, Infographics

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…

Strategy, marketing, and technology are all intertwined - Chief Marketing Technologist Marketing Program, Marketing Software, The Marketing, Digital Marketing, Technology Management, Marketing Technology, Marketing Automation, Lead Nurturing, Leadership Roles

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…

A visual to help select the best Martech stack plus 6 implications for selecting and managing today's and tomorrow's marketing technology landscape Marketing Innovation, Marketing Technology, Marketing Automation, The Marketing, Online Marketing, Digital Marketing, Technology Management, Wealth Creation, Tips Online

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

The evolution of Marketing Technology Landscape (via Brinker, Chiefmartec) Marketing Technology, Marketing Automation, The Marketing, New Technology, Social Media Marketing, Digital Marketing, Technology Management, Advertising, Infographics

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

What does the marketing technology industry look like? Well, if you want a visual, look no further than the marketing technology landscape infographic. Marketing En Internet, The Marketing, Marketing Tools, Mobile Marketing, Content Marketing, Online Marketing, Social Media Marketing, Marketing Companies, Tech Companies

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

The marketing automation super-collider of 2014 Technology Management, Marketing Technology, Marketing Automation, The Marketing, Super Collider, Infographic, Infographics, Visual Schedules

The marketing automation super-collider of 2014

I started working on a new version of a marketing landscape that will be released early next month. The last one I did was back in 2012, and a lot has happened since then. One thing in particular that has surprised me in my research is how much the marketing automation category has expanded. While I've expected the overall marketing technology space to expand, I've largely subscribed to the narrative that the marketing automation category within it is consolidating. (My belief is that…

The marketing automation super-collider of 2014 Technology Management, Marketing Technology, Marketing Automation, The Marketing, Super Collider, E Spirit, Drupal, Infographic, Digital

The marketing automation super-collider of 2014

I started working on a new version of a marketing landscape that will be released early next month. The last one I did was back in 2012, and a lot has happened since then. One thing in particular that has surprised me in my research is how much the marketing automation category has expanded. While I've expected the overall marketing technology space to expand, I've largely subscribed to the narrative that the marketing automation category within it is consolidating. (My belief is that…

Marketing Automation Super-Collider of 2014 (via Brinker, chiefmartec) Technology Management, Marketing Technology, Marketing Automation, The Marketing, Super Collider, Cool Pictures, Infographic, Learning, Business

The marketing automation super-collider of 2014

I started working on a new version of a marketing landscape that will be released early next month. The last one I did was back in 2012, and a lot has happened since then. One thing in particular that has surprised me in my research is how much the marketing automation category has expanded. While I've expected the overall marketing technology space to expand, I've largely subscribed to the narrative that the marketing automation category within it is consolidating. (My belief is that…

Free chapter from Multi-Channel Marketing Ecosystems: Software-driven marketing ROI chapter Technology Management, Marketing Technology, 20 Years, Infographic, Software, Channel, Free, Infographics, Visual Schedules

Free chapter from Multi-Channel Marketing Ecosystems

I recently contributed a chapter to a book called Multi-Channel Marketing Ecosystems, edited by Markus Stahlberg and Ville Maila. The book offers a variety of perspectives from 32 contributors on 'the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign.' To promote the book, the publisher has agreed to let me distribute my chapter — Chapter 9: Software-driven marketing ROI — for free as a PDF, with…

The Marketing Technologist: Neo of the Marketing Matrix by ion interactive via slideshare Social Media Digital Marketing, Marketing Technology, Marketing Automation, The Marketing, Content Marketing, Infographic, Keynote, Conference, Twitter

The Marketing Technologist: Neo of the Marketing Matrix

Scott Brinker's opening keynote from Gilbane Conference 2013