The mobile web is here to stay. However, it’s important to remember that having a mobile website isn’t the key to success – it’s providing the right approach to the mobile user experience that brings success. Taking a user-centred approach to mobile (and other) design can help you keep in mind the outcomes that you intend rather than wasting time on unrewarding designs. Author/Copyright holder: Lauren Alexander. Copyright terms and licence: All rights reserved. Img source The mobile web is a...