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Makeup by Honest Beauty®

CLEAN BEAUTY THAT WORKS! Safe, sustainable and affordable clean makeup products. Honest® Beauty products provide payoff you'll love, with clean effective…
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Extreme Volume Mascara + Bold Lash Primer

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Eye Catcher Lid Tint

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Check out how Jess uses Honest Beauty's Fresh Flex Concealer to create this 5 minute Highlight + Contour for this effortless, but flawless second skin look

Fresh Flex Concealer

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New and improved! This 6-in-1 skincare-hybrid tinted moisturizer with mineral SPF is an award-winning formula that moisturizes, protects and perfects skin in one step. 9 blendable, luminous shades to flex across a wide range of skin tones. Made with Mineral Sunscreen, Vitamin C and Blue Light Defense. Works for all skin types. "I'm obsessed with the no-makeup makeup vibe this gives me." -Jessica Alba, Honest Founder
Let us upgrade you to a clean, cruelty-free Honest® beauty SPF 30 moisturizer that does it all: shields from UV + blue light, improves tone + hydrates + adds sheer coverage—all without parabens, phthalates, and other 2,500 sketchy ingredients.
Our absolute fave 6-in-1 Honest® CCC Tinted Moisturizer SPF 30 is the perfect one-step product for that sought after no-makeup makeup look. This all-in-one CCC cream primes, perfects, and protects as it moisturizes and color corrects. Made with SPF 30 for Blue Light Defense, Vitamin C, and Allatonin, this clean beauty product is a must-have for your fall makeup routine. Now available in 9 blendable shades. Shop now!

CCC Tinted Moisturizer SPF 30

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A clean beautyfan fave, 2-in-1 creme blush + lip color that melts seamlessly for a dewy flush. Made with multi-fruit extract: Raspberry + Blackberry + Grape. Works for all skin types. "I love the way this always gives me the right amount of flush." -Jessica Alba, Honest Founder
Our Honest® Beauty Crème Cheek + Lip Color instantly melts onto the skin for a naturally dewy glow. Made with clean ingredients, and now in sustainable packaging, you have to try this EWG certified color.

Creme Lip + Cheek Color

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Goes to @Target for household essentials. Comes back with 6 new shades of clean Liquid Lipstick, because necessary. 💋 #CLEANglam #CleanBeautyThatWorks #ThatsHonest #crueltyfree
Goes to @Target for household essentials. Comes back with 6 new shades of clean Liquid Lipstick, because necessary. 💋 #CLEANglam #CleanBeautyThatWorks #ThatsHonest #crueltyfree

Liquid Lipstick

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Enhance your natural lip color with the perfect lip tint shade—no mirror necessary! This juicy, tinted balm delivers the perfect wash of fresh color in 7 nourishing shades. Infused with Avocado Oil + Antioxidant-rich Acai, this clean beauty staple helps keep lips smooth + moisturized all day. The creamy texture glides on dry lips and leaves lasting hydration. Pucker up, babes. MADE WITH: Avocado Oil: nourish Pomegranate + Acai Extracts: antioxidant-rich
A bestselling, nourishing tinted balm that moisturizes lips all day and provides fresh color. Made with Antioxidant-rich Acai Extracts + Avocado Oil. Works for all skin types.

"One swipe gives me the perfect wash of ultra-nourishing color." -Jessica Alba, Honest Founder
Meet our Tinted Lip Balm. The happy medium between balm and lipstick you’ve been craving in 7 sheer, juicy sweet shades.

Tinted Lip Balm

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A hydrating, Vitamin C-infused plumping lip gloss that delivers a wash of glossy color without the sticky feels. Made with Coconut Oil + Pomegranate Extract + Jojoba Seed Oil. Works for all skin types. "I love the high-gloss finish without the annoying sticky feels" -Jessica Alba, Honest Founder
A hydrating, Vitamin C-infused lip gloss that delivers a wash of glossy color without the sticky feels. Made with Coconut Oil + Pomegranate Extract + Jojoba Seed Oil. Works for all skin types.
Pucker up! Honest Beauty's Hydrating and Plumping Lip Gloss collection is made with Vitamin C to nourish and hydrate dry lips, while providing a plumper look! Plus, our lipgloss will give you the shine you want without the sticky feel. Shop our shades here! #balm #chapstick


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Sustainable Beauty

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Be ready for class in just 5 minutes with Sofia’s clean & cruelty free makeup routine + see which Honest® beauty product she says is a student’s dream.
Searching for your new back to school look? These must-have Honest® beauty products allow for a natural, yet glam makeup aesthetic that's easy to achieve even on your busiest mornings! Perfect your look with our award-winning Extreme Length Mascara + Lash Primer, Everything Matte Primer, Lip + Crème Cheek Blush, Magic Beauty Balm Stick and Tinted Lip Balm. Shop our clean and cruelty-free products now!

Back To School Beauty

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👏🏼 Find our clean beauty products at Honest.com, Amazon, Target, and Target.com.
Serve endless looks with this pigment-rich eye shadow palette starring 10 velvety shades in a range of mattes, shimmers, and satins. Effortlessly create color gradients and perfectly smokey looks with blendable hues. Dermatologist Tested + Cruelty Free MADE WITHOUT: Parabens, Paraffins, Talc, Mineral Oil, Silicones, Petrolatum

Eye Makeup

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From barre to the bar, our clean beauty faves have you good to go (on the go)🥂#CleanBeautyThatWorks #ThatsHonest

Makeup Products

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When you wanna make it a whole look (with half the effort), our Honest® Color Must-Haves Kit has got you covered. From a clean, fresh complexion, to a dewy flush of color, sky-high lifted lashes and a kiss of juicy, nourishing color—this kit has all your go-tos for your daily flex.
Check out Jessica Alba’s everyday go-to for creating a full-face look with CLEAN makeup products from Honest Beauty. Start by building the coverage that will keep up with a busy day. Add a flush of dewy, natural-looking color, a lil’ drama with the lashes, and finish it off with vibrant, juicy lips.
Every bride deserves to glow on their big day! Achieve the perfect autumn makeup look with our Honest® bestselling, clean + cruelty free makeup products. Featuring our award winning Extreme Length Mascara + Lash Primer and Creme Cheek + Lip Color in our new sustainable packaging, shop all products now in a variety of shades that are perfect for fall wedding colors!

Makeup Routines

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Virtual Try On

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