And, oh man, do I have a story about visualization to share with you! This story starts with my son when he was eight years old. We had recently returned from our trip where we had traveled the world for a year. It was as incredible as it sounds — it was hard and it was amazing. And it’s one of my favorite memories that I think I’ll ever have.
What does it mean to 'feel like a CEO'? Let's start with a few examples of what it looks like when you don't feel like a CEO... - Constantly telling yourself you need to get organised.. - Feeling like you're winging it - Looking at other business owners and wishing you had your sh*t together like them If any of that sounds familiar, then this post is going to get you back on track. It's going to get you feeling like the ground-breaking, world-changing CEO that actually ARE.
If email marketing is one of the most important tools you have to grow your business (and it is) then your email subject line is pretty much the most important snippet of copy you'll write as a business owner. Sounds dramatic, but it's true! If you can't get people to actually open your emails then you're losing a whole limb of your marketing body and you can't afford to do that, so let's look at how you can up your subject line game and get those emails opened by as many people as possible...
If you're a business owner then great content is a non-negotiable. You need content on your website Your social media will need some content too... Want to email your subscribers? Yep, that's going to take some content... Don't even get me started on actual content marketing! Blogging, podcasting, videos... ALL CONTENT. If you don't feel confident about your content creation skills, then you've got a bit of a problem because ineffective content equals an ineffective business.
I bet there aren't many out there who can honestly claim that their business has never felt like an effort even for a day. But if growing your business feels more effort than pleasure, then something isn't right. The fact is, you CAN grow your business - and it CAN feel effortless and I'm going to share exactly how...
Roxy fully-booked her new group programme and had her best income month ever! This is a case study of Roxy's experience of going through the beta of my coaching programme, Freedom. The programme is for service providers who have an audience under 1000 and want to hit 5k months.
'Marketing secrets? Isn't marketing just common sense?' I hear you cry... 'If you learn the rules of marketing and follow them carefully, then you'll have a successful business, right?' Well, kinda... but first you need to realise that not all the 'rules' make as much sense as they seem to. In fact there's an awful lot of business and marketing good practice which doesn't seem to make sense at all! You see, if you look at business as a science, well there's your first mistake...
So, you've finally set up your email list and you've even started to get some subscribers coming through (hurrah!) BUT what on earth are you meant to do now? I'm going to share NINE types of email that you can send your list. Each email will help your audience to connect with you, to trust you more and ultimately, they'll all bring your subscribers closer to buying from you.
I wanted to make sure I had all my angles covered for this post so I decided to check-in with perhaps the best qualified group of people when it comes to what makes a great email - and what makes a totally cringeworthy one: Copywriters. I posted in a copywriting Facebook group I'm in and asked for examples of bad, embarrassing or just downright sleazy email tactics and these were the responses I got..
- You post and get no response - You go live and no one's watching - You basically feel like a crazy person who's just talking to themselves... So what's a Facebook group owner to do to get a bit of conversation started? I'll tell you! And *spoiler alert* - it's not about posting more inspirational quotes with images of sunsets or people on top of mountains...
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Christmas trees are up, the red Starbucks cups are out, and the kiddies are sending off their Christmas lists to the North Pole. It’s beginning to look a lot like Christmas! And what does that mean? It means you’re in overtime. Trying to fill Christmas orders, keep ahead of the rush, and make sure you’re trimming […]
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